Optimizing HTML Title Tag
Title tag of your page is the most important factor to consider when optimizing
your web page for the search engines. This is because most engines and directories
place a high level of importance on keywords that are found in your title tag.
The title tag is also what the search engines usually use for the title of your
listing in the search results.
Here's the title tag of this page:
<TITLE>Your Web Page Title</TITLE>
The correct placement for the title tag is between the <HEAD> and </HEAD>
tags within the HTML page.
Length of TITLE Tag
Recommend length of title tag be between 50-80 characters. The length that
the different search engines accept varies, but as long as you keep within this
limit you should be ok.
Keywords in TITLE Tag
We recommend that you include 1-2 of your most important keyword phrases in
the title tag, But be careful not to just list keywords. If you just list keywords
you risk being viewed as a spamming the engines which can ultimately lead to
you being blacklisted by the search engines. Your title tag should include your
keyword phrases while remaining as close to a readable sentence as possible
to avoid any problems.
Make your title enticing! Don't forget that even if you get that #1 listing
in the search engines your listing still needs to say something that makes the
surfer want to clickthrough and visit your site.
Since the length of your title tag could be a little long for some engines
we suggest placing the keywords at the beginning of the tag when possible so
that you do not risk having them cut off.
Each page of your site should have it's own title tag with it's own keywords
that related to the page that it appears on.
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